Top LEGO Collaborations

Some of the most creative brands have collaborated with LEGO to make some incredible products for the company. Brand partnerships have been a part of LEGO for some time and their continued success means that we can see future collaborations with other companies. What follows are the top LEGO collaborations that you can find.

Adidas

At first, the combination of LEGO and one of the most popular shoe brands may not seem to work together. But in truth the collaboration has been a remarkable success. Both brands create products meant for play, exploration, and positive experiences. The goal was to provide children and adults with apparel, footwear, and accessories that spark the imagination. The result is that LEGO and Adidas have exceeded expectations in terms of their success.


Lego - Adidas Collaboration

Batman & Star Wars

For many children, the collaboration between these two popular movie franchises ranks as the most popular of all. There have even been LEGO big screen feature films with Batman and an assortment of DC characters. The collaborations with both Batman and Star Wars have proven to be some of the most fruitful in terms of success and imaginative play for children.


Lego - Batman collaboration

Fortnite

One of the most popular digital games has teamed up with LEGO to create one of the most popular collaborations the entire family can enjoy. This is the first digital play experience for a LEGO collaborative effort. The game provides the creativity of LEGO blocks with the dynamic play of Fortnite to create an experience fun for the entire family.
The LEGO/Fortnight collaboration was built on three principles:

1. To protect children’s rights.
2. Safeguard their privacy.
3. Empower children with tools to create their own digital experiences.

The remarkable success of this collaboration so far is a testament to the popularity and entertainment value of LEGO and Fortnite combined.

IKEA

If there is one collaboration that makes the most sense, it must be the combination of LEGO and IKEA. With both brands, the idea is to build what you need out of the items that you must work with. This makes the team-up with IKEA a natural on thanks in large part to the building aspects of the furniture the company is famous for making.
The Swedish company also sports four capital letters in its brand name, making it even more identical with LEGO.


Lego- IKEA collaboration

Levi’s

Although they are from different industries, there is something that seems so right about the combination of LEGO and Levi’s. The company, famous for its jeans, helps create a comfortable fit for children and adults to play with their LEGO sets. While the collaboration is set for a limited time, it does offer some unique fashion choices. Such as the flexible LEGO baseplate being sewn directly onto the jeans themselves. This lets you choose the LEGO pattern you want to create.

The top LEGO collaborations all have one thing in common. A shared goal of creating a positive impact that one company alone could not achieve. For the LEGO brand, their collaborative efforts and remarkable success will lead to more companies exploring the possibilities of working with this venerable company.